VISA - “Samba of the world”
1 Script, 1 Song, 32 Directors.
VISA asked us to create their campaign for the FIFA World Cup™ in Brazil. Instead of creating a million dollar commercial, we decided to split the budget and partnered with 32 filmmakers from the 32 qualified countries, gave each a Visa Credit Card with the same value and asked them to interpret the same script through the lens of their country. Each film pays tribute to the hosts by re-imagining the great song ‘Samba da Bahia’. The result is a fan’s anthem to the greatest of sports passions. An anthem that we featured on an interactive website where the user could intuitively jump from one movie to another.
My role: Art Director