Jordan - Riquickulous
The quickest campaign ever for the world’s quickest player
Chris Paul, the quickest player in the NBA, was launching his new JORDAN CP3.VII. We wanted to emulate his playing style with real-time play-by-play videos to create a social media experience as dynamic as the athlete himself. While Chris Paul was ruling on the court, hip-hop legend Ghostface Killah provided live commentary on Instagram instantly reacting to every highlight-worthy play. 35-million social impressions, 45,000 new followers, and a sold-out launch following Jordan’s most successful social campaign in brand history.
My role: Art Director