Bud Light - Seats of Glory

Bud Light - Seats of Glory

“Fans experience the final from 1800 miles away as if they were in the Azteca Stadium.”

Many people love Mexican soccer from afar. So we opened an exclusive section for them in the Azteca, 1,800 miles away from it. We took seats from the Azteca Stadium in Mexico City and brought them to Las Vegas, where soccer fans could experience the Liga MX final with VR.

My role: Art Direction, Director